Back in 2011, like millions of thrifty fashion lovers, I camped outside (okay, I got there five minutes before the doors opened) my local Target waiting to shop the highly anticipated (and well-marketed) Missoni for Target line. Weeks before the launch, I had scoped out the look-book and identified exactly which items I wanted to buy. But despite having a disciplined plan of attack, all restraint, and apparently reason (my own, in case that wasn’t clear), was cast out of my cart, presumably so I could fill it up with things I had never planned on buying. As if that wasn’t bad enough, after hauling my purchases home and trying to forget how much money I had blown, I then… logged onto the website – or at least tried to – to purchase even more zig-zag wares! From there, the my insanity escalated. Before I knew it, I was trolling Ebay bidding on overpriced merch that would make the seediest loan shark blush. There I was at 2 am scoping out auctions, in...